Analysis of the Moderating Effect of Big Data Application on the Impact of Enterprise Service Quality on Financing Service Satisfaction

摘要

   This study aims to explore the moderating role of big data applications in the impact of enterprise service quality on financing service satisfaction.Through descriptive statistics, variable correlation analysis and regression analysis of sample enterprises, it is found that the reliability and responsiveness of enterprise service quality have significant positive effects on financing service satisfaction, which verifies that the improvement of enterprise service quality can effectively improve financing service satisfaction.At the same time, regression analysis with interaction term shows that big data application plays a positive role in the relationship between them.The research results enrich relevant theories and have significant implications for enterprise financing service management. Enterprises should improve service quality and increase investment in big data application to enhance market competitiveness.