Social media data analysis and application research in the Era of digital economy

摘要

      With the rapid development of digital economy and the wide application of social media, social media data has become an important resource in the digital economy era. Social media data provides new opportunities and challenges with the characteristics of large data volume, fast update speed, diverse types, high authenticity and timeliness for the development of digital economy. Social media data is of great value in insight into users' behavior preferences, mining hot social public opinions, and analyzing industry dynamics. Rational development and utilization of social media data is of great significance to assisting precision marketing, serving public governance decision-making, and guiding industrial transformation and upgrading. This paper systematically discusses the analysis and application of social media data in the era of digital economy from three aspects: the characteristics of social media data, the value of digital economy development, and the analysis technology and methods, in order to provide reference for related research.