Strategic Innovation Path of Enterprise Business Management Transformation under the New Economic Normal

摘要

With the arrival of the new economic normal, enterprises are facing increasingly fierce market competition and rapidly changing external environment. In this context, how to adapt to market changes, enhance competitiveness and achieve sustainable development through business management innovation has become an important issue for enterprise managers. The purpose of this paper is to explore the innovation path of business administration in enterprises under the new economic normal, and deeply analyze the technology-driven, institutional and cultural innovation paths, so as to provide reference for enterprise managers.