Exploring the Innovative Path of Enterprise Human Resource Management from the Perspective of Digital Economy

摘要

     The rapid development of digital economy is reshaping the human resource management mode of enterprises, making it transform to the direction of data-driven, intelligent and efficient.Based on the background of digital economy, this paper discusses the innovation path of enterprise human resource management, analyzes the digital practice of current enterprises in recruitment, performance management, salary incentive, training system and so on, and reveals the concrete application and effect of different types of enterprises in the digital transformation of human resource management through case studies of Internet enterprises and manufacturing enterprises.The study found that digital technologies such as big data, artificial intelligence and blockchain play a significant role in optimizing the efficiency of human resource management and improving employee experience. At the same time, enterprises also face challenges such as data security, management mode transformation and employee skill improvement in the implementation process.Therefore, this paper puts forward the innovation paths based on big data, such as precise recruitment of talents, intelligent performance appraisal, optimization of information management system, innovation of salary incentive mechanism and organizational culture reform, and analyzes its feasibility and application value.The research shows that enterprises should combine the industry characteristics, reasonable choice of digital transformation strategy, in order to enhance the scientific and competitiveness of human resource management, to achieve sustainable development of enterprises.