Research on the Strategy of Digital Transformation of Enterprise Human Resources under the Background of the New Era

Abstract

     In the new era, the rapid development of digital technology is profoundly affecting the human resource management model of enterprises. Digital transformation of enterprise human resources has become an important way to improve organizational efficiency, optimize talent allocation and enhance market competitiveness. Based on the enterprise management transformation in digital economy era, this paper discusses the digital development path of human resource management, and constructs the theoretical framework of enterprise HR digital transformation by combining resource-based theory, organizational change theory and performance-driven model. By analyzing the status quo and challenges of enterprise human resource digital transformation, it is found that enterprises still face many obstacles in technology integration, data security, organizational culture adaptability and employee digital literacy. In view of these problems, this paper puts forward some strategies such as digital recruitment, intelligent performance appraisal, online training and automatic salary management, and further puts forward core countermeasures such as data-driven talent management, technology-enabled HR management, organizational change to promote digital culture construction and data security guarantee.